If you intend to use LinkedIn to find job opportunities, you can distinguish yourself by optimizing your profile. If you want to know how to use LinkedIn accounts to grow your network, then keep on reading. When high ranking websites link to your site, your site’s rank improves, which means you look good in organic Google searches.
So if you have a good SEO profile and link your website to it, your website’s SEO will also improve. I’m not saying that your pages’ ranking will skyrocket, but it will help a bit, and if more people click on your LinkedIn profile, they might click on your website. Here are ways to improve your website’s SEO using LinkedIn.
Create Your Own Permalink
View your profile and customize the custom URL. Change it with a full name, your company name, or specific keywords if they are still accessible. You may only want to use the company name if you are the company’s owner or if you know you will be there for the long term. Your Permalink can appear on your website or blog. Something that integrates name + keywords or title + company.
Link Website Using Anchor Text
Linking to your websites will give LinkedIn users more attention to you and improve your websites’ SEO. Therefore, using your name, site title, or relevant keywords will really improve your site’s SEO because LinkedIn is already very popular. Instead of listing websites as “My Company” or “My Website,” select “Other” so that you can determine the title of this hyperlink. Make sure the links to your website are listed in your profile.
Use Keywords Throughout Profile
There are many different places where keywords can be used: Outline, job description, and activity fields. Also, include keywords in your job; instead of just having the name, include the section or group. In my last internship, I worked as a design assistant for the Motion Graphics group.
Modify Your Headline
Your headline is your slogan, which appears directly below your title on LinkedIn Hunts and your profile. Instead of just writing your place, add more details about what you can do using meta-descriptions.
