Keep your company name visible to the public. It’s not enough to stand still. Don’t let others forget about your business. Don’t assume people know you’re there just because your doors are open. Drawing people into your store or placing orders over the phone takes some effort such as picking the right names. Follow these naming suggestions for flower shops to optimize your flower shop. Therefore, read the following top four ways to keep your flower store in the spotlight.
Promote on a Local Newspaper
A weekly ad in the local newspaper is a good option. You can take out a weekly ad. It states your name and information. While this type of ad works well, you can accomplish more by adding creativity to your information. In the flower industry, there are always events that can be advertised. If not, the flower industry is an excellent place to promote them. Create a logo that can be used every week. The same logo can be used on your business cards, planters, and even your store sign.
Donate Some Flowers
Are there any women’s conferences for which flowers have not been ordered? Send a bouquet and a card to the conference organizers. Include a business card. Is a new business opening in your area? Send them flowers for their success. Let them know you are here to help them. Is there an awards banquet? With the help of your florist, send a boutonniere or corsage to the guest speaker. There will always be extra flowers. Instead of wasting them, use them to promote your business.
Promote on Radio
A radio commercial is another way to keep your store’s name in the public’s mind. Create a jingle to promote your business. The jingle can be used to associate your business regularly. Advertise a bouquet of balloons for $10. Give away a dozen wrapped carnations as a thank you. Wrap the carnations so creatively that the recipient will be surprised when they pick up the bouquet. They will be impressed and come back to you or place an order for your occasion. This way is all part of your florist’s branding.
Make a Weekly Special Offer
A weekly special offer is the fourth way to draw attention to your flower business. Make it something that regular and potential customers look for every week. You can use the same newspaper format each week, but offer a different floral offering each week. Flowers are seasonal. In the summer you can get a rose for 30 cents each, but it can be a little less or more. You can sell a dozen roses for $10 each. If the sale was a success, you can have another one the following week. This point is a good way to make new customers, contacts, and business.
