The use of keywords in SEO plays a crucial role in boosting your site’s rankings. Keywords are special words that can help improve the search results of your website. You might choose a word that represents the items you are selling or the service you offer. It is advisable to conduct thorough research to identify the best keywords to use on your site. This can be done by checking different online platforms that will help you know what most online users type in search engines. There are also various tools you can use to come up with the best keywords.
How you use your keywords on your web page matters. You have to limit yourself or you might affect the readability of your content. Keyword stuffing is a common thing in most websites that can get your site penalized or affect your search engine rankings. It is all about using a specific keyword more than the required number of times. This will make your content nonsensical, robotic, or difficult to read.
Avoid this by analyzing your content correctly or coming up with a proper writing strategy that will help you identify the right places to use these keywords. Checking keyword density can also help you understand how well you have used them and whether they are suitable for your site. A specific keyword should not appear more than five times on a standard web page. The following are ways you can check the keyword density on your content.
Keyword Density Tools
There are different online tools you can use to check how you
have used these particular words on your site. All you have to do is pass your content through them and they will let you know how they have been used. This will help you make amendments where necessary. Most of these tools are free to use, while others may require you to pay.
Keyword Density Formula
You can also calculate how you have used these words with a special formula. This can be done by dividing the number a specific keyword has been used by the number of words on the web page. Doing so will help you understand whether there is a balance. You can make changes where necessary.
Manual Checks
You can also do a manual check of the number of keywords
used on a specific webpage. By doing an individual search of particular keywords. They will be highlighted, and you will know if they have been used correctly. Changes can be made later.…